Archway is a cutting-edge platform that bridges the traditional finance sector with the burgeoning world of cryptocurrency, offering a seamless fiat-to-crypto transition that emphasizes security, accessibility, and streamlined user experience. It facilitates businesses in paying invoices through familiar methods while contractors receive funds in crypto, simplifying the financial exchange.
I believe the key to wider cryptocurrency adoption lies in such easy-to-use fiat-to-crypto bridge technologies, and I am committed to making a significant impact in this area.
My agile approach refined the product through hands-on user feedback and continuous UX research, aligning every step with our roadmap in collaboration with the development team.
Effective branding merges distinct visuals with a resonant message, creating a memorable identity that connects with the audience emotionally and sets the tone for customer experience.
Beyond visuals, my scope included developing email communication strategies and a plethora of other elements to ensure a comprehensive and engaging user experience.
Teresa Alvidia
HR @ Infinity Games
